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Follow Google’s Experience, Expertise, Authoritativeness, Trustworthiness https://beknownforsomething.com/pastor-be-found-online-in-2025-master-googles-e-e-a-t-now/?mc_cid=d75868ae17&mc_eid=9d2b1b7ab6

1. Share your church’s experience through real stories
2. Show Expertise through relevant and helpful content – create content around topics that people care about such as mental health, marriage, parenting from a biblical perspective (can do this with blog or resources.
3. Build authority by highlighting community impact. When you partner with other organizations, have them link back to your site. Ask members to share social media content.
4. Earn trust by keeping your website up to date and transparent. (Make sure you have a privacy policy)

Set the objectives of your website

Once you know what you want to achieve through your website, you can start considering what you want your website visitor to experience from your website. Objectives help you to meet your aims, and they should be measurable. For example:

After visiting the Home page of our Church’s website people will be able to:

• Describe what type of church we are – warm, welcoming, modern, traditional etc.
• Explain when our Church Services are.
• Describe the type of people who attend.
• Get in touch.
• Outline how the Church helps the Community.
• Find a link to a course about Christianity.
• Listen to a sermon.
• Describe what events are on at the Church.
• Find our Safeguarding Policy.

You will need to use words and images to meet your objectives, but you should now have a road map of what to put on your Home page. However, you now need to consider your demographic.

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